Embracer Group enters into agreement to acquire IP rights to LOTR & Hobbit literary works by Tolkien

Embracer Group AB (”Embracer”), through its wholly owned subsidiary Freemode, has entered into an agreement to acquire Middle-earth Enterprises, a division of The Saul Zaentz Company, which owns a vast intellectual property catalogue and worldwide rights to motion pictures, video games, board games, merchandising, theme parks and stage productions relating to the iconic fantasy literary works The Lord of the Rings trilogy and The Hobbit by J.R.R. Tolkien, as well as matching rights in other Middle-earth-related literary works authorized by the Tolkien Estate and HarperCollins, which have yet to be explored.

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Orchard390d ago

Embracer are literally buying up tons of companies every few months. Crazy.

darthv72390d ago

Add in LRG and Tatsujin (Toaplan)... they got their hands in cookie jars around the world.

darthv72390d ago

...and Koei Tecmo perhaps

MadLad390d ago (Edited 390d ago )

This LOTR acquisition is really out of the blue but, as far as games go, they've basically stated they're not looking to make many one hundred million dollar AAA projects.
I doubt they'll go after big name AAA publishing houses any time soon.

Who is to say though? Like I said, this latest acquisition was out of nowhere. Maybe they're ramping up their visions.

Profchaos390d ago (Edited 390d ago )

Woah they seem to care about quality to founded by self professed nerds instead of bean counters I think we're in safe hands

Sgt_Slaughter390d ago

They also acquired Limited Run Games, they are on another rampage

GoodGuy09390d ago

Embracer getting stronger and stronger lol.

gamer7804390d ago

Hopefully they don’t screw it up like Amazon

MadLad390d ago

Amazon know nothing about game development, grabbed a handful of industry vets to run unproven studios and thought gold would happen.
Many couldn't even manage to bring a game to market.

Embracer is what happens when a bunch of rich game nerds decide to start a company. Seems like they have a good understanding of the teams they buy, their IP, and what changes need to happen for them to thrive.
They got 3D Realms back on their feet. They knew to get Randy Pitchford out of the spotlight when they acquired Gearbox, even though he started the company.
People get worried when people start buying up the industry, but Embracer is one of just a couple companies that don't currently worry me when doing so.

If nothing else, every developer and IP they buy is one that doesn't go to Tencent and EPIC, so that can only be a net positive.

gamer7804390d ago

You are right but I was referring to the most expensive train wreck of a tv show to ever be created. Rings of power

MadLad390d ago

I couldn't say there.
As far as I know, this is Embracer's first acquisition where they now have a large, majorly known IP that they could viably make use of in mediums outside of videogames.

They've been doing well, both financially and for their consumers, in the videogame space. Hopefully that can be said the same if they really are attempting to get into the film and TV market.

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