Why is a Swedish billionaire buying up California’s video gaming empire?

In just a few years, Embracer, based in a small Swedish town, has swallowed up studios and brands to become a major player in the gaming industry.

lonewolf10256d ago

Hopefully Legacy of Kain/Soul Reaver gets some love, especially after that survey.

PhoenixUp256d ago

Not enough attention is given to how many companies Embracer Group is acquiring

hotnickles256d ago

It’s what billionaires do.

blacktiger256d ago

ikr sometimes with different name to hide their identity

hotnickles256d ago (Edited 256d ago )

I can think of worse investments. It’s unusual to see embracer getting called out. Everybody is always focused on MS and Sony while tencent and embracer run the gamut. I have come to expect the worst in peoples binary, black and white world view. Even the FTC is limited by such a narrow vision.

RedDevils256d ago

Because MS built themselves a bad reputation over the years, trying to monopoly the industry before. They will always will be the target.

Relientk77256d ago

Embracer keeps everything multiplatform, so it doesn't really bother me.

Show all comments (13)